A $25 reward gift card to J. Crew. What a smart marketing technique. Stephanie, maybe you can use this in your new job if the target audience is SUCKERS, because that's what I am. Everyone knows that 25 bucks at J. Crew might get you a headband or a pair of socks(yes, that's right, they sell socks now), so I inevitably peruse the website for any items that I think I need, which I don't need, but, again, I think I need. And, I end up spending way more than I plan and certainly more than the alloted $25.
A few weeks ago, a pretty little pink card arrived in the mail along with the "New Arrivals" catalog for the fall. It was nearly burning a hole in my pocket before I finally caved and made a few purchases. My uniform for work usually consists of a J.Crew tee and jeans, so I figured it was time to add a couple to my wardrobe. And, I do love their slub cotton tees. I also live in my J.Crew gold strappy sandals, which are now a couple of years old and looking it. So, I decided to get a new pair(at least on sale, I might add), but these are brown leather with gold studs. I figure it's worth it if I know I'll wear them for at least another two years.
This all makes perfectly good sense, right? I get a few things that I need/want, and at a $25 discount? Wrong. I probably would have never even put an item in my shopping cart if it weren't for that little piece of plastic the marketing geniuses at J.Crew created to lure me in. And the next time I get one, the vicious cycle will once again repeat itself. Like I said, it gets me every time.
Ugh, you are so right. It's like Victoria's Secret and their free panty cards. That is rarely enough incentive for me to drive to the mall, but for the people who do, they probably don't just get their free panties and go.
ReplyDeleteHumm ... how can I apply this theory to precast concrete buildings?